laminated stand up pouch_laminated stand up pouch

Flour is traditionally packaged in paper bags for several reasons, which stem from both practicality and cost-efficiency. The nature of flour itself—fine and powdery—makes paper a suitable material because it can contain the flour without requiring an airtight seal. Paper bags are also breathable, which prevents condensation and keeps moisture levels low, protecting the flour from spoilage and mold.

Moreover, innovative marketing strategies utilizing social media have engaged new demographics. Brands leverage platforms like Instagram and TikTok to showcase their products, share brewing tips, and connect with millennials and Gen Z consumers who prioritize experience and storytelling.